New to Ecommerce?
Setting up an online store can be intimidating if you’ve never sold anything online before. With so many ecommerce and shopping cart options, where do you start?
Here’s a little guideline as to some of the things you should consider when choosing the right shopping cart for your business:
1) Ease Of Use
First and foremost, your shopping cart should be easy for both you and your customers — easy for you to set-up, and easy for your customers to navigate. A customer won’t spend too much time browsing an online store that isn’t intuitive and easy to navigate.
You should choose a shopping cart that can be easily integrated into new or existing websites, the more time you spend fiddling around with ecommerce software, the more sales you’ll miss out on.
2) Storefront Design
Design is an extremely important part of the online experience and well designed ecommerce software is no different. When a customer comes to your online store, they will find themselves at the frontend of your store, or the “storefront”.
The ecommerce software that you choose should have a clean, polished and professional storefront. Customers will be reluctant to buy from a website that looks like it was just thrown together last minute.
For beginners to ecommerce you should look for software that includes a variety of unique design templates to give your store its own personalized flair, but it is also important that you the ability to customize a template or build one from scratch later on so you can optimize the customer experience.
Another important part of storefront design is whether the website is responsive or not. Nowadays, most reputable shopping cart software is responsive, but you should always double-check to be sure. More and more people are using smartphones and tablets to order products online, and you don’t want to miss out on potential sales by building a clunky shopping cart that doesn’t lend itself very well to mobile.
3) Dashboard Design
The “dashboard” is the backend of your online store. This is the part of your online store that your customers won’t see and the part of your store where you will be spending most of your time.
The dashboard should have a very simple and easy to use interface and should allow you to organize and manage all of your products, data, and other information that you’ll need to run a successful business.
Additionally, you should choose ecommerce software that allows you to easily integrate specialized and trusted third-party apps and plugins so that you can better manage and optimize your store.
4) Security and Payments
To establish trust with your potential customers, it is important that you demonstrate that you’ve done your research and chosen ecommerce software that is secure.
In light of all the security issues reported on by the media like the Heartbleed bug, customers need to know that their personal information will be secure and likewise, you need to know that your records and data are also secure. Always choose software that is certified and fully encrypted.
5) Help and Support
For someone who is just starting out in ecommerce, or even somebody that has experience for that matter, inevitably you’re going to run into some technical problems with your store. It is crucial that you choose ecommerce software that has a very comprehensive and reliable support system. Real-time chat, tutorials, user-guides and forums are all great tools to help you get the help and support you need to keep you online store functioning properly.
Marketing is an important part to any business, and a big part of marketing online is using different approaches to drive traffic to your site. The most successful and widely used approaches are through social media, SEO, and content creation.
Choose ecommerce software that can easily integrate with a variety of social media platforms, that way people can easily share a product that they like, a deal that they can’t wait to get their hands on, or a helpful blog post that you just wrote. This is a great way to spread the word and can really put you on the map.
Search Engine Optimization or SEO for short, is the process of making your website or online store more visible in a search engine’s search results. Choose ecommerce software that will enable you to have good SEO so that your website will be more visible against competing products or businesses.
Creating content for your business such as blog posts, videos, and infographics is another great way to drive traffic to your store. Choose software that easily allows you to create and manage these various forms of content and so that you can effectively reach out to your target market.
You're ready to go, you ecommerce all-star!
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